Indian brands which are misfits in today’s world

According to Marketing fundamentals creating a brand value for a product is extremely important as it translates into trust a customer has on this product. Overtime, as the brand performs better on customer’s evaluation criteria, the trust deepens and establishes a long lasting relation. So, is a brand name perpetual? Again, marketing states that brand... Continue Reading →

Crac de chevalier, one of the finest stone castle designs

Castles gave the ability to defend a position with a small number of men against a much larger siege force. Once complete, the castle could hold out months or years against a surrounding force. The best castles were designed to frustrate the siege tactics of the time, setting up kill zones that would allow a... Continue Reading →

The musical steps in Airavateswara temple

Darasuram Musical steps temple - Unesco world heritage site Tamilnadu‏ Each step emits a different tone of the musical scale. At the entrance near the Nandi bull. Kept locked to prevent vandalism. Darasuram is a small town near Kumbakonam in Tamil Nadu state in southern India. It is known for the Airavatesvara Temple built by... Continue Reading →

Some unknown facts about india

Till 1947, A.K. Brohi and Ram Jethmalani used to run a private firm in Karachi. In future one became Minister of law in India while other became Minister of law in Pakistan. P K Mahanandia travelled from India to Sweden by cycle to meet his wife. He cycled four months. The last Nizam of Hyderabad... Continue Reading →

Babylon – The cultural and economic capital of the Middle East

It seems unbelievable that the city, which was for 1,500 years, the cultural and economic capital of the Middle East, died without any solid reasons, such as an epidemic, conquest, earthquake. This great city was founded by Amorites in the 19th century BC, and was conquered by the Assyria in the 7th century BC. It... Continue Reading →

What happen if China stop sharing water with India

   Any attempt of Diversion of water would be a huge damage to China for the following reasons. Geography This region is characterized by Active Earthquakes of 8+ Magnitude. Since the Indian Plate is colliding with Eurasian Plate. Also Himalayas are too young in Physical relief that they are growing at 8cm/Year in altitude. There... Continue Reading →

Hwang Woo Suk – The worst scientist who ever lived

He was a professor of biotechnology and theriogenology at Seoul National University. In 2005, he became incredibly famous the world over for claiming that he had been successful in cloning human embryonic stem cells and he even had two of his reports appear in the journal “Science” (this magazine is a big thing). He was... Continue Reading →

It was trashy 100 years ago, but is classy now

Lobster. 100–150 years ago, lobster, formerly known as the “Cockroach of the Sea” was so abundant on the East coast of the US that they would wash up on Massachusetts shores sometimes piled 2 feet high. They were used as fish bait, dog food, even fertilizer. When eaten, lobster was a cheap source of protein... Continue Reading →

The Foldscope: Paper Microscope that Costs $1

While most of the developed western nations enjoy the benefits of practical science, there are many developing nations devoid of any scientific apparatus. Even the basic ones: like a microscope. And, even if somehow (luckily) a school had one, its highly possible that its defunct and/or doesn't allows you to use because you might break... Continue Reading →

“Ice Man” or “Glacier Man” of India, Mr Chewang Norphel

Ladakh, a cold desert at an altitude of 3,000-3,500 metres above sea level, has a low average annual rainfall rate of 50mm. Therefore, glaciers are the only source of water. 80 percent of Ladakh's population depends on farming, which is completely dependent on snow & glacier melt. Because of global warming, the glaciers are receding... Continue Reading →

Shoes with Interchangeable Heels

Tanya Heath, Parisian shoe designer, is now selling shoes that switch from high, to low heels, with just a push of a button. The concept is a bit like swapping watch bands. But this idea is for more than just looks. After all, many women, including me, love the look of high heels, but can't... Continue Reading →

Makerarm – The first robotic arm that makes anything, anywhere

Makerarm just lauched on kickstarter. It’s a penknife for the DIY world, it can make almost anything by changing the toolhead! A complete digital fabrication system for makers everywhere: 3D print, laser, carve, plot, assemble, pick/place + more on your desktop! Makerarm works with interchangeable heads for countless applications. It 3D prints: Makerarm is not confined... Continue Reading →

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